Local store marketing for restaurant franchise operators

More local traffic.
More online orders.
Less marketing chaos.

Mach 2 Marketing runs the local engine corporate campaigns don’t cover: Google visibility, reviews, localized promos, and paid media tuned to each store’s reality—built for single-unit and multi-unit operators.

Book a quick call See tiers Based in Anderson, South Carolina • Serving the U.S.
Google Business Profile (GBP) Local SEO + Store Pages Reviews + Reputation Meta + Google Ads Promo Calendar + Creative Store-Level Reporting
Operator-first execution
Built for speed, consistency, and compliance in franchise environments.
Mach 2 model
30 days
to clean up local presence + tracking
2–4 weeks
to launch offer-driven paid campaigns
Monthly
promo cadence + creative refresh
Store-level
reporting you can act on
Note: This site is a starter template. Swap in your real booking link, email, and proof (logos, case studies, or testimonials).

What we do

The local levers that actually move restaurant revenue—packaged so an operator can say “yes” without building an internal marketing team.

Local visibility + conversion

GBP optimization, listings consistency, store pages, and “directions/calls/orders” tracking.

  • GBP categories, menus, posts, photos, Q&A
  • Local SEO + store landing pages
  • Tracking setup (UTMs + call tracking)

Reputation + reviews

Review generation systems and response workflows that protect the brand and lift conversion.

  • Review request flows + QR templates
  • Response guidelines (you or managers)
  • Weekly alerts + escalation rules

Offer-driven paid media

Meta + Google campaigns built around promos, dayparts, and radius targeting.

  • Store-level geo + schedule controls
  • Creative testing cadence
  • Promo landing + ordering paths

Promo calendar + creative toolkit

Monthly offer planning with reusable templates that stay compliant and reduce turnaround time.

  • Monthly promo calendar + copy
  • Ad + social templates for each offer
  • In-store assets (posters, counter cards)

Reporting operators actually use

Simple dashboards tying spend and activity to store actions—then decisions.

  • Calls, directions, website clicks, orders (where trackable)
  • What changed, why it changed, what we do next
  • Store-by-store comparisons for multi-unit groups

How it works

A simple operating system that fits franchise reality: limited time, lots of moving parts, and a constant promo cadence.

1) Baseline + constraints

We map what’s allowed (brand rules, co-op rules), what’s broken, and what’s measurable.

  • Local presence audit
  • Offer inventory + calendars
  • Tracking plan

2) Build the engine

Fix listings, clean up store pages, establish review workflows, and launch campaigns.

  • GBP + store page updates
  • Campaign setup + creative
  • Manager-friendly playbooks

3) Test, learn, repeat

We run a steady cadence of promo tests and optimizations—then report in plain English.

  • Weekly optimizations
  • Creative + offer testing
  • Monthly “what to do next” plan

Tiers

These are starter tiers for franchise operators. Final pricing depends on location count, creative volume, and whether we manage ad spend.

Foundation
Local basics
$1.5k–$3k / location / month
For operators who want local visibility + reviews + promo assets without a big paid program.
  • GBP + listings cleanup
  • Reviews system + response playbook
  • Monthly promo calendar
  • 4–8 creative templates/month
  • Monthly report + next steps
Growth
Most common
$3k–$6k / location / month
For operators ready to run offer-driven paid media with steady creative testing.
  • Everything in Foundation
  • Meta + Google campaign management
  • Weekly optimizations
  • New ad creatives every 2–4 weeks
  • Biweekly performance updates
Media management: add 10–15% of ad spend (or a flat minimum), depending on complexity.
Multi-Unit
4+ locations
$6k–$12k+ / month
For groups that need a standardized engine across stores with store-level reporting.
  • Base retainer + per-location add-on
  • Store-by-store dashboard
  • Quarterly planning + budget allocation
  • Creative toolkit + refresh process
  • Optional catering lead program

One-time sprints

Launch or reset projects when you need speed.

  • Grand opening / relaunch sprint
  • Store page rebuild
  • Tracking + attribution setup
  • Photo/video day planning

What we’ll ask for

To move fast, we need access to a few basics.

  • GBP ownership or manager access
  • Ad accounts (or permission to create)
  • Offer calendar + brand asset rules
  • Online ordering links + store hours
  • POS / reporting exports if available

FAQ

A few common questions franchise operators ask before hiring an agency.

Do you work with corporate or just franchisees?
Either. This starter site is framed for operators. If you sell to corporate or a co-op, we’d adjust the offer toward governance, vendor coordination, and system-wide reporting.
Can you guarantee sales?
No. What we can guarantee is a disciplined system: tracking, offer cadence, creative testing, and transparent reporting tied to store actions (calls, directions, orders where measurable).
What if the brand has strict rules?
That’s normal. We start by mapping the constraints, then build a compliant toolkit so stores can execute without reinventing the wheel.
How long until we see results?
Local presence improvements can show movement quickly. Paid campaigns usually take a few weeks to dial in. The bigger lift is consistency—month after month of offer testing and optimization.

Contact

Tell us what you’ve got and what you want. We’ll reply with a clean recommendation and a price that matches your location count and scope.

Send a message

This starter form uses your email app (no backend). If you want an embedded form that routes to a CRM, we’ll wire that up later.

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Tip: Replace hello@mach2marketing.com in the file with your real address.

Quick details

  • Email: hello@mach2marketing.com
  • Service area: United States
  • Base: Anderson, South Carolina, USA
  • Ideal clients: franchise operators (1–30+ locations)
Want this to feel more “you”? Add: a short founder story, one clear proof point, and 1–2 operator testimonials.